More bookings. Less busywork.
Practical playbooks, tool recommendations, and field notes for climbing guide services and outdoor operators. Free, no email required — take what works and run with it.
Start with the practical playbooks below.
They cover the core systems we use most often for small businesses and guide operators. Longer field notes will appear here when there is something worth publishing.
Take them. Use them. No email required.
The same strategies I implement for clients. Written out so you can do it yourself. If you'd rather have me handle it, that's what the contact page is for.
Every inquiry you don't answer in 15 minutes goes cold — because the next guide on the list will. Set up an auto-reply that says "Got your message, I'll be back to you by [time]." That one message saves roughly 40% of leads. The fastest guide wins, not the best guide.
No affiliate links. No paid tools you don't need.
These are the tools and systems I run my own business on. If I recommend something here, I use it. If it's not here, you probably don't need it yet.
Mountain CRM
Your calendar is your CRM. Turns your Google Calendar into a contact database — every trip, every client, every follow-up auto-synced. I built this for myself and use it daily.
Check it outGoogle Business Profile
Free. More climbers find you through Google Maps than your website. Claim it, add 20+ recent trip photos, collect reviews after every trip. Costs $0 and outperforms anything you can buy.
Check it outThe 3-touch follow-up
No expensive tool needed. Three messages: auto-reply on inquiry, day-after-trip thank you, 30-day check-in. Mountain CRM tracks who got what. That's the whole system.
Check it outWant this done for you?
I build websites and follow-up systems for guide services. Fixed scope, fixed price, no fluff.
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